Springbok coach Rassie Erasmus has once again made headlines with his unconventional social media tactics, this time utilizing AI technology to create videos featuring assistant coach Tony Brown.
In the videos, Brown is seen declaring his commitment to the Springboks amid rumors linking him to the All Blacks, drawing inspiration from a scene in the movie 'The Wolf of Wall Street'.
While some fans found the post amusing, others, including New Zealand pundit Scotty Stevenson, criticized Erasmus for what they perceived as an inappropriate and immature approach.
Tony Brown has since clarified his loyalty to the Springboks, dismissing speculations about a potential move to the All Blacks due to contractual obligations.
The incident has fueled discussions about the role of social media in professional coaching and the boundaries of communication for head coaches.
The divisive nature of Erasmus' social media behavior highlights the evolving landscape of sports personalities engaging with fans and the media through digital platforms.
